Jalen Sdn. Bhd. started to join the soy sauce industry in 1981 and signified known as Jalil Enterprise. It operates at the rented building (shophouse) in 8 & 8A, Lorong Pemuda, Kampung Melayu Majidee, Johor Bahru, Johor, Malaysia, with only 40 workers. During the year, Jalil Enterprise has produced only a few products, such as sweet soy sauce, salty soy sauce, chilli sauce A, chilli sauce B, and tomato ketchup. The price for chilli sauce A is Rm1.40 and chilli sauce B is RM1.20 per bottle. The process of packing and refilling soy sauce and sauces is manually processed without the help of any other machine.
At that time, Jalil Enterprise was distributing its products in retail stores only with the existence of three lorries. Nine years later, Jalil Enterprise company is ascending. In 1990, the business name was changed from Jalil Enterprise to Jalen Sdn. Bhd. to cater to business entities that are larger and more advanced. Jalen’s name is derived from the initials of Jalil Enterprise.
NEW FACTORY, KEMPAS LAMA
In 1990, the factory premise had relocated to the wider, The 3-acre site and achieved industrial status 1990. Located at Lot 3688, Kempas Lama Road, Kampung Sinaran Baru, Skudai Johor Bahru, Johor, Malaysia, the company has grown since then. Jalen Sdn. Bhd. had a machine producing soy sauce only while the other products are still using manual methods.
In 1998, Jalen Sdn. Bhd. has introduced several new products, which are vinegar, taucho, and oyster sauce. The soy products release increase to 5 types of soy sauce in 1998, which are sweet soy sauce, savoury soy sauce, soy sauce, dark soy sauce, and premium soy sauce. Jalen Sdn. Bhd. has produced 21 products as yet consistently being favourable and high demand in the market.
DISTRIBUTE TO A BIGGER MARKET
In 2000, Jalen Sdn. Bhd. has distributed its products such as sweet soy sauce, savoury soy sauce, soy sauce, dark soy sauce, premium soy sauce, vinegar, cordial flavoured, chilli sauce, and ketchup sauce majorly to Giant and A few years later, In 2003, Jalen Sdn. Bhd. has marketed its products overseas. Jalen Sdn Bhd prefers Singapore as their first destination as the existence of demand to export premium quality soy sauce and chilli sauce is high. In the same year, Jalen Sdn. Bhd. exported its chilli sauce and tomato ketchup products to Brunei. Maslee Supermarkets and also the most supermarkets entirely in the Johor Bahru area.
STARTING TO ADVERTISE WIDELY
In 2005, Jalen Sdn. Bhd. The company was expanding its business empire. Ultimately, the very first advertisement of Jalen Sdn. Bhd.’s products throughout radio broadcasting are in Radio ERA. Jalen Sdn. Bhd. was able to create a slogan “Kalau takde kicap Jalen kita terpaksa batalkan ekspedisi kita ini”. The lines keep on repeating mouth over mouth by most Malaysians to this day. In 2006, the products were promoted through marketing on billboards.
In 2009, Jalen Sdn. Bhd. began to market its products to the Maldives and exported its garlic chilli sauce. The product is one of the first products that are made specifically for the market in the Maldives. In 2017, Jalen Sdn. Bhd. recorded its annual sales of RM100 Million whilst increasing the number of companies handles, and spanning 300 employees nationwide. Jalen Sdn. Bhd. has 19 branches throughout Malaysia and its services are supported by 5-trailers and 46 trucks.
EXTENDING OUR MARKET REACH
2018- The product has also dynamically been developed by 20 types of products. The soy sauce product consists of sweet soy sauce, soy sauce, premium quality soy sauce, savoury soy sauce and salty soy sauce. The sauce product consists of chilli sauce, tomato ketchup, oyster sauce, black pepper sauce, Thai chilli sauce, and garlic chilli sauce. Whereas cordial obtain 7 flavours of cordial: Sarsi, Mango, Orange, Barley, Lychee, Rose, and Grape.
In 2019, Jalen Sdn. Bhd. expanded business significance in Mauritius (East Africa) and specifically exported its Oyster Sauce product.
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Vendor Biography
1981 – INITIALLY STARTED
Jalen Sdn. Bhd. started to join the soy sauce industry in 1981 and signified known as Jalil Enterprise. It operates at the rented building (shophouse) in 8 & 8A, Lorong Pemuda, Kampung Melayu Majidee, Johor Bahru, Johor, Malaysia, with only 40 workers. During the year, Jalil Enterprise has produced only a few products, such as sweet soy sauce, salty soy sauce, chilli sauce A, chilli sauce B, and tomato ketchup. The price for chilli sauce A is Rm1.40 and chilli sauce B is RM1.20 per bottle. The process of packing and refilling soy sauce and sauces is manually processed without the help of any other machine.
At that time, Jalil Enterprise was distributing its products in retail stores only with the existence of three lorries. Nine years later, Jalil Enterprise company is ascending. In 1990, the business name was changed from Jalil Enterprise to Jalen Sdn. Bhd. to cater to business entities that are larger and more advanced. Jalen’s name is derived from the initials of Jalil Enterprise.
NEW FACTORY, KEMPAS LAMA
In 1990, the factory premise had relocated to the wider, The 3-acre site and achieved industrial status 1990. Located at Lot 3688, Kempas Lama Road, Kampung Sinaran Baru, Skudai Johor Bahru, Johor, Malaysia, the company has grown since then. Jalen Sdn. Bhd. had a machine producing soy sauce only while the other products are still using manual methods.
In 1998, Jalen Sdn. Bhd. has introduced several new products, which are vinegar, taucho, and oyster sauce. The soy products release increase to 5 types of soy sauce in 1998, which are sweet soy sauce, savoury soy sauce, soy sauce, dark soy sauce, and premium soy sauce. Jalen Sdn. Bhd. has produced 21 products as yet consistently being favourable and high demand in the market.
DISTRIBUTE TO A BIGGER MARKET
In 2000, Jalen Sdn. Bhd. has distributed its products such as sweet soy sauce, savoury soy sauce, soy sauce, dark soy sauce, premium soy sauce, vinegar, cordial flavoured, chilli sauce, and ketchup sauce majorly to Giant and A few years later, In 2003, Jalen Sdn. Bhd. has marketed its products overseas. Jalen Sdn Bhd prefers Singapore as their first destination as the existence of demand to export premium quality soy sauce and chilli sauce is high. In the same year, Jalen Sdn. Bhd. exported its chilli sauce and tomato ketchup products to Brunei. Maslee Supermarkets and also the most supermarkets entirely in the Johor Bahru area.
STARTING TO ADVERTISE WIDELY
In 2005, Jalen Sdn. Bhd. The company was expanding its business empire. Ultimately, the very first advertisement of Jalen Sdn. Bhd.’s products throughout radio broadcasting are in Radio ERA. Jalen Sdn. Bhd. was able to create a slogan “Kalau takde kicap Jalen kita terpaksa batalkan ekspedisi kita ini”. The lines keep on repeating mouth over mouth by most Malaysians to this day. In 2006, the products were promoted through marketing on billboards.
In 2009, Jalen Sdn. Bhd. began to market its products to the Maldives and exported its garlic chilli sauce. The product is one of the first products that are made specifically for the market in the Maldives. In 2017, Jalen Sdn. Bhd. recorded its annual sales of RM100 Million whilst increasing the number of companies handles, and spanning 300 employees nationwide. Jalen Sdn. Bhd. has 19 branches throughout Malaysia and its services are supported by 5-trailers and 46 trucks.
EXTENDING OUR MARKET REACH
2018- The product has also dynamically been developed by 20 types of products. The soy sauce product consists of sweet soy sauce, soy sauce, premium quality soy sauce, savoury soy sauce and salty soy sauce. The sauce product consists of chilli sauce, tomato ketchup, oyster sauce, black pepper sauce, Thai chilli sauce, and garlic chilli sauce. Whereas cordial obtain 7 flavours of cordial: Sarsi, Mango, Orange, Barley, Lychee, Rose, and Grape.
In 2019, Jalen Sdn. Bhd. expanded business significance in Mauritius (East Africa) and specifically exported its Oyster Sauce product.